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2020進階數位行銷打工遊學課程(48週有薪實習) @RED Acedemy

進階數位行銷證書課程(48週有薪實習)

課程費用

<p>$22000加幣</p>

申請條件

  • 1. 滿19歲或是高中畢業<br />
  • 2. 托福iBT 90 or 雅思學術 6.5 or Duolingo 115 or 通過合作語言學校的訓練<br />
  • 3. 通過RED Academy團隊成員的Skype面試

上課內容

DIGITAL MARKETING STRATEGY

Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.

TYPOGRAPHY, COLOUR & COMPOSITION

Create coherent and balanced designs by making good use of colour, typography and other visual elements.

GOOGLE ANALYTICS & TAG MANAGER

Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.

CREATIVE DESIGN SOFTWARE

Learn Photoshop, Illustrator, Sketch, InVision, Principle, and get an introduction to InDesign.

SEARCH ENGINE OPTIMIZATION (SEO)

Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.

USER INTERFACE DESIGN & PROTOTYPING

Create clickable prototypes of marketable and intuitive websites and apps that effortlessly let the user to accomplish their goals.

BRAND STRATEGY

Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.

HUMAN-CENTRIC DESIGN

Convey effective interviews and surveys to identify real human needs, and leverage those insights to guide you through the design and testing processes.

CONTENT CREATION & STRATEGY

Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.

GOOGLE ADS

Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.

WEB & APP DESIGN

Design responsive websites and apps considering their specific technologies and platforms.

EMAIL MARKETING

Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

SOCIAL MEDIA MANAGEMENT & ADVERTISING

Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.

MOBILE MARKETING

Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

課程亮點

  • ★ 有薪實習畢業後,95%畢業後就業率<br />
  • ★ 互動式學習,以實際客戶需求作為案例學習

課程簡介

  • <p>進階數位行銷證書課程(Full-Stack Marketer Work-Study)旨在給你一個獨特的競爭優勢,在就業市場和定位自己作為一個有價值和高技能的團隊成員。擁有行銷和視覺設計的技能,你將能夠制定行銷策略,以及設計所需的宣傳文件並發送到市場。</p>
  • <p>[field title]的目的是讓您控制所有階段的數位行銷: 創造精美的製作行銷活動,參與使用者界面設計,並領導難忘的品牌體驗。</p>
  • <p>這個課程包括48周的UI設計和數位營銷的課堂時間,然後是48周的有薪實習。在這個課程的最後,你將能夠創建一個品牌身份和行銷策略,設計網頁和移動應用程式,計畫和執行有吸引力的行銷活動,制定數據驅動的設計決策,跟蹤客戶行為,優化轉換和更多。</p>
  • <p>與我們的社區合作夥伴在真實的項目,您將獲得實際的實踐經驗,在網站和內容管理,行銷策略,線上品牌策略,轉化率優化(CRO)和A/B測試,搜索引擎優化(SEO)和搜索引擎營銷(SEM),社會媒體管理和廣告。</p>

費用試算

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(200.00 加幣)

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$台幣

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